Mexico City, December 9, 2020. - With the purpose of contributing to the reactivation of tourism, affected by the COVID-19 pandemic, Visit Mexico and Viva Aerobus signed today an alliance that will help tourism through an intense campaign to promote key destinations in Mexico as well as the new routes of the airline; also including exclusive promotions in order to encourage responsible and accessible tourism.
This agreement, signed by Marcos Achar Levy, President of Visit Mexico and Juan Carlos Zuazua Cosio, CEO of Viva Aerobus, will transmit the attractions and flights of Viva Aerobus to strategic tourist destinations through all the communication channels of Visit Mexico, which website reaches nearly half a million users per month and all its social networks total more than 8 million followers. Moreover, it includes dynamics in social networks in order to win free flight tickets.
“This agreement allows us to join efforts for a quick recovery of Mexican touristic destinations. We are sure that this initiative will promote a more inclusive tourism and give national destinations the opportunity to join in and generate synergies together,” said Marcos Achar Levy from Visit Mexico.
Visit Mexico and Viva Aerobus will work together for 12 months to help tourists to find and discover new destinations and flight options at low prices to travel efficiently and safely. Viva Aerobus recalls that it has implemented the comprehensive program of hygiene and prevention measures Viva Contigo (Viva With You). Thus, the airline guarantees an operation with unrestricted adherence to all the protocols issued by the competent national and international authorities. As a result, the airline established additional disinfection processes in aircraft and common areas, safe distance guidelines, use of face masks, among many other actions.
“We go a step further to connect the country at the best price, with safety, reliability and with the youngest fleet of America. As Mexico´s ambassadors, we want to contribute to the recovery of tourism, a sector that triggers national development. We are excited to sign this alliance with Visit Mexico and promote responsible and accessible tourism, backed by our disciplined prevention and hygiene measures", said Juan Carlos Zuazua, CEO of Viva Aerobus.
This agreement also includes a comprehensive and virtual training of Viva Aerobus staff for their certification as an "Inclusive Airline" in order to strengthen a corporate culture and customer service focused on equity and respect for diversity.
This alliance was announced within the framework of the 14th birthday of Viva Aerobus, a year characterized by the resilience and consistent reactivation of the airline. As a consequence, Viva informed that during December its operational capacity increased by 10% compared to the same month of 2019, thus leading the sector´s reactivation by becoming the first Mexican airline to grow its operational capacity. Added to this growth, Viva Aerobus also increased its routes offer, operating, this December, 128 routes (103 domestic within Mexico and 25 international).
This leadership within the industry is the result of Viva´s commitment to Mexico´s connectivity and passengers’ needs, having launched 20 new routes this year (13 domestic within Mexico and 7 international), still within the challenges presented by the new normal.
According to Visit Mexico and Viva Aerobus, it is time to work together and offer trips that take care of both, economy and health, for the benefit of an orderly and responsible recovery of tourism.
About Visit Mexico
At Visit México we are passionate about the infinite possibilities of our country for tourism: from nature to cosmopolitan cities, making all who visit us, fall in love with Mexico. For this reason, we are responsible of Mexico´s tourist promotion at a national and international level.
Janeth Rodríguez, | email@example.com | 55 6804 6386
Clara Muro de Nadal, | firstname.lastname@example.org | 55 5102 0758
About Viva Aerobus
Viva Aerobus is Mexico's ultra-low-cost airline. It started operations in 2006 and today it operates the youngest Latin American fleet with 41 Airbus A320. With a clear vision to give all people the opportunity to fly, Viva Aerobus has democratized the airline industry with the lowest rates in México and the lowest costs in Latin America, making their flights the best value offer. For more information please visit: https://www.vivaaerobus.com/en
Walfred Castro, Director of Corporate Communication at Viva Aerobus - email@example.com
Tarssis Dessavre, Account Executive of PRoa Structura - firstname.lastname@example.org – Tel. 55 5442.4642 - ext.26 / Cel. 55 2751.1709